Canstar has crowned Tower winner of its Canstar Car Insurer of the Year Award for 2022, for the second year in a row.
The Car Insurer of the Year award is based on the strongest combination of value, product and service performance, and customer satisfaction in-market. The customer satisfaction element looks at factors including customer service, comprehensiveness of cover, and value for money.
Michelle James, Tower Managing Director – Tower Direct, says Tower is committed to making insurance easy and hassle-free.
“Tower is so proud to win the Canstar Insurer of the Year Award again in 2022. Tower’s focus on innovation and investment in large-scale digital transformation has enabled the business to keep pace with the changing needs and modern lifestyles of Kiwi and Pacific communities, in line with the latest in technology and customer expectations.
“We believe in fairness and transparency so, we pride ourselves on providing our customers with meaningful benefits like remote repair assessments, priority repair appointments, roadside assistance for EVs, two years’ full replacement on new cars, and multi-policy discounts,” says James.
Tower and partner Trade Me, also won Canstar 2022 Outstanding Value Car Insurance Awards – again, for the second year running, having both received the award in 2021. FMG also won an Outstanding Value Car Insurance award.
In the 2022 financial year, the number of customers choosing Tower as their car insurer grew by 14 per cent. Tower’s customer data has shown that in the past year, there has been an increase in customers who own electric vehicles, with the number of EVs insured by Tower growing by 78 per cent.
With many car insurance providers and packages on offer, it can be difficult to choose the best product. That’s why each year, Canstar brings together an expert panel to assess various elements of car insurance.
Jose George, Canstar New Zealand General Manager, said Canstar’s judges have found Tower to be the best car insurer in New Zealand because of the value it provides, the service it offers and the satisfaction of its customers.
“Tower’s repeated win cemented it as New Zealand’s top provider in the space. Canstar’s judging panel dug deep into all elements of the product to find the winner. Their assessment, along with positive feedback from customers, ranked Tower the clear leader.
“We’re a nation of drivers who value cars, and our security on the roads. That’s why most Kiwis with car insurance choose comprehensive cover, ensuring they are in good hands should anything go awry.
“Car insurance is an important purchase for Kiwi households, protecting one of our biggest assets, and our loved ones. For Tower to win this award once again shows it is offering a truly quality product to New Zealanders.”
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