The Motor Trade Association (MTA) has today announced it is entering into a partnership with the Collision Repair Association (CRA).
According to MTA chief executive officer Lee Marshall, the collaboration between both organisations gives the collision repair industry a “stronger voice” and creates a “united front”.
“Both organisations have the interests of the industry at heart, with excellent people in both organisations,” Marshall says.
“It’s a no-brainer that we are stronger together, so joining forces is both logical and powerful. In coming together, we have essentially the entire collision repair market as members, and as such, can advocate effectively on behalf of the industry.”
CRA General Manager Stewart Gibb says the partnership is the result of lots of hard work, which will bring many benefits for members of both associations.
“The CRA and MTA change is for the better, for the future and much of the benefit of working together will not be noticed until both organisations start working together,” Gibb says.
“There was overwhelming support from our members for the partnership.”
The convergence of resources and co-branding will provide members on both sides with enhanced tools and support across quality, technical aspects, industry engagement, and dedicated industry training facilitated by I-CAR.
All members will be given access to CRA’s collision repair industry-specific business information, business networking events, buying privileges and templates.
Additionally, members will have access to MTA’s tools, learning and full members benefits.
Both MTA and CRA have been strong supporters and advocates for the industry for more than 100 years.
The partnership means around 600 collision repair businesses will now carry the blue MTA badge, one of the country’s best-known quality marks, alongside the red CRA badge. The partnership officially begins on March 1, 2024.
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