Smaller Ram pick-up coming?

Ram trucks has been having a tough time of it in the US, with sales down markedly over the past year. A pricing structure criticised as being too high by dealers has been partly to blame. It’s (possibly) one of the reasons the big boss of Stellantis retired early. 

The Ram CEO, Tim Kuniskis, has been quoted as saying; “I want a mid-size truck so bad.” Speaking with Motor1 reporters at the 2025 Detroit Auto Show he said; “Everything is more expensive. Trucks are way more expensive—bread goes up, you still got to eat, right? Trucks go up, you start looking for alternatives. I used to have a price point alternative with the Ram Classic. I don’t have that anymore.”

A ‘mid-sized’ Ram would enable the embattled maker to compete with the Ford Ranger, Chevrolet Colorado and Toyota Tacoma in the US market. Last year, Americans bought 192,000 Tacomas, so the mid-sized market is fairly lucrative. Ram 1500 sales were 373,000 which trailed the Silverado’s 542,000 and the F-Series (765,000) by quite some margin. 

Read the 2024 Ram 1500 Big Horn review

A mid-sized Ram has been spoken about for the past few years; one was supposed to be planned for a re-purposed Jeep production facility but that has not come to fruition. 

Within the Stellantis group there are options. A Ram 1200 exists but it is a re-badged Fiat Titano, which is also sold as the Peugeot Landtrek. This is a truck that was jointly developed with Chinese car manufacturer, Changan Automobile.

If Ram ever gets around to building a proper ‘mid-sized’ truck for the US market, it could possibly be engineered with right-hand drive markets in mind too. Though whether the local Australasian market really needs yet another double-cab option will be a sticking point. Who knows how many more Chinese brands will launch a pick-up truck here within the next few years?