GWM is amping up its challenge in the New Zealand ute market with sharp pricing and an extended electric-only range for its new Cannon Alpha PHEV.
For a limited time, buyers can bag the Cannon Alpha PHEV Lux 4×4 for $67,990 plus on-road costs, thanks to a $2000 launch discount and they’ll also get a complimentary wall charger. The offer runs until 30 June 2025. Step up to the Cannon Alpha PHEV Ultra and you’re looking at $74,990 + ORC.

The Cannon Alpha PHEV uses GWM’s Hi4T 4×4 system with a 2.0-litre turbocharged petrol engine, electric motor and a 37.1kWh traction battery. Altogether, they deliver a beefy 300kW with 750Nm of pull. And pull it will, with a maximum braked towing capacity of 3500kg.
Read more 2025 GWM Cannon Lux Review
GWM has also updated the EV-only range, which is now stretched to 115km on the NEDC cycle. That’s more than enough for most daily commutes without sipping a drop of petrol. When the battery reaches a low state of charge, fuel consumption is stated 7.9L/100km. Keep the battery topped up and GWM claims a combined figure of just 1.7L/100km, although, as always, real-world results will vary.

Charging is sorted via a CCS2 plug with up to 50kW DC capability, allowing a 30–80% top-up in a claimed 24 minutes. And thanks to V2L (vehicle-to-load) functionality, the Cannon Alpha PHEV can also output up to 6kW to power tools, camping gear, or even a coffee machine on the job site.
Dimensionally, the Alpha is a full-sized contender, stretching 5445mm in length and offering decent off-road credentials, including an 800mm wading depth, 28.5° approach angle, and selectable 4H and 4L drive modes. Payload comes in at 685kg, while gross combined mass sits at 6745kg.

Inside, both Lux and Ultra models are loaded with kit. Think 14.6-inch infotainment screen with wireless Apple CarPlay and Android Auto, adaptive cruise control, 360-degree cameras, and a full suite of driver aids. The Ultra variant adds luxury touches like massaging front seats, a panoramic sunroof, a head-up display, and a 10-speaker Infinity audio system.
Backing it all is GWM’s seven-year unlimited kilometre warranty and five years of roadside assistance, sweetening an already compelling package.

First deliveries are expected in the coming weeks, with test drives available from late May through the GWM New Zealand dealer network.