Jaguar Land Rover (JLR) has announced it has plans to convert its Halewood plant in the United Kingdom into an electric vehicle (EV) production facility as part of a £15 billion ($NZ30 billion) investment.
It also announced that its next generation medium-size SUV architecture, called electrified modular architecture (EMA), will now be fully electric only.
Following the announcement, JLR confirmed to customers that it will begin orders of an all-electric Range Rover this year based on the aforementioned EMA platform. The model is planned to launch in 2025 and will be built at Halewood.
The British carmaker still plans to keep internal combustion engines (ICE) around for a little while longer though, confirming that it will still build Range Rovers and Range Rover Sports on its flexible modular longitudinal architecture (MLA) which houses combustion, hybrid and electric powertrains.
JLR is also moving to a new “House of Brands” approach with its model lineup which it says will “amplify the unique character of each of its brands – Range Rover, Defender, Discovery and Jaguar.”
There was also an announcement of a new car, that being the first of three reimagined modern Jaguars which will be a four door GT. All we know is it has more power than any Jaguar before it and a range up to 700km, with indicative pricing set at £100,000 ($NZ200,000). More details about the car will be released this year.
“Today I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver our modern luxury electric future, developing new skills, and reaffirming our commitment to be net zero carbon by 2039,” says Adrian Mardell, JLR CEO.
