Kia recently revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s forthcoming pick-up truck. While it hides the details, the overall shape of the one-tonner is clear to see.
We figured the double-cab newcomer derived its name from the body of water between Australia and New Zealand. However, that’s not the case. Evidently Kia Tasman takes its moniker from the rugged beauty and pioneering spirit of Tasmania.
Richard Boyd-Dunlop painted the wrap, inspired by “The Path Never Taken” theme. He is an artist with connections to both Australia and New Zealand. The graphics represent a journey taking in the coast and the Outback, hinting at the Tasman’s adventurous spirit.
Karim Habib, Executive Vice President and Head of Kia Global Design commented “Our Tasman pick-up truck embodies Kia’s commitment to design and innovation. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design…that depicts a journey and reflects an essence of adventure unique to the Tasman.”
The adventurous spirit of the Kia Tasman should inspire customers to embark on journeys of discovery and adventure in a vehicle that prioritises reliability and performance. The Tasman is design should meet customers’ diverse personal needs, 24/7.
The artist chipped in “This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had.
“These experiences are influential to my work. The Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.” Kia has created a video about the inspiration behind the Tasman camouflage.
Scheduled to make its debut in 2025, the Tasman marks Kia’s inaugural entry into the C-segment pick-up area. The launch strategy will be phased globally, including in key markets such as Korea, Australia, New Zealand, Africa, and the Middle East.
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