At the 2024 Car Design Award ceremony in Milan, Italy, Kia has taken out the accolade for ‘Brand Design Language’.
During its 2021 brand relaunch, Kia unveiled its new design philosophy ‘Opposites United’. It makes use of tension, harmony, and dynamism in new vehicle creations.
Kia has now been recognised for its differentiated product designs created under the new design philosophy. The car design jury said “With its Opposites United philosophy, Kia design has taken a non-conformist approach with the aim of inducing change, unafraid of taking risks.
“Kia’s new models break the mould and introduce a totally new and modern formal language.”
Among Kia’s new vehicles that have recently been honoured for excellent design is the EV9. It is the currently holder of the ‘World Car of the Year’, amongst others. Kia also won the iF Design Awards, with EV9 taking Gold.
Karim Habib, Executive Vice President and Head of Kia Global Design said “This award is a recognition of the motivation and dedication of countless members of our global team who are driven to impact the industry with relevant and meaningful design.”
The Car Design Award jury comprises journalists from internationally renowned automotive and design magazines. It selects 10 production car and 10 concept car projects from the past year for judging. It also picks the best design language from five chosen brands.
The winners of the 2024 Car Design Award were announced at a ceremony in the ADI Design Museum in Milan during this year’s Milan Design Week.
