Following a 12-month period in which Mitsubishi Motors New Zealand (MMNZ) led the market as New Zealand’s number one passenger car brand for the 2022 calendar year, and eclipsed its sales targets, the company celebrated the best of the best at its annual Diamond Dealer awards – held this year in Tokyo at the iconic Chinzanso Gardens.
The MMNZ network achieved a huge total sales figure of 23,899 units for the 2022 calendar year, up from 20,161 in 2021. That feat put the brand first in the passenger car market and second overall. Internal targets had been set at 15,000.
MMNZ chief operating officer Tony Johnston commented: “As a team, we significantly overachieved our targets in a declining market; and we’ve had some real highs along the way, including being named best automotive brand for customer experience by Kanstar; Outlander winning best-in-class PHEV in the AA Driven Car of the Year Awards, and, of course, reaching number one for passenger sales for 2022.
“We recognise that the more we put people first in everything we do, the more enduring our success. That extends to our team across the country, who truly deserve this special trip to Japan in recognition of the ongoing commitment they invest in their customers – and it is the best of this group of outstanding dealers that we award with the title of Diamond Dealer.”
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