An electric four-door GT saloon will be the first new Jaguar to launch, followed by a coupé and an SUV.
The reinvention of Jaguar as a luxury electric brand starts imminently. Managing director Rawdon Glover confirmed Jaguar will launch three cars over the next three years, each priced around the $NZ200-250k mark.
The first offering is a four-door saloon due to disrobe soon, with deliveries starting this time next year. Following this, Jaguar will launch a Bentley Continental rival, and a large SUV. In each case these design-led items will not be chasing volume.
Forget the styling of the outgoing Jaguars. The new ones will transition towards a wide stance featuring squared-off angles.
Expect also solid surfacing and advanced aerodynamic treatment, a large diffuser helping to boost electric range.
CEO, Adrian Mardell, has formerly said Jaguar needs to go in a new direction with a fresh visual identity. The new design language was universally popular with the main stakeholders when first unveiled. Mardell described it as “jaw dropping” and will once again make Jaguars highly desirable.
Behind the change is JLR’s chief creative officer, Gerry McGovern. Under the heading Project Renaissance, three teams in JLR’s design studio produced a family of three distinct types of vehicles, with 18 mock-ups in all.
Originally a saloon and two SUVs were envisaged but now a four-door GT has gained favour, displacing one of the high riders. JLR’s Reimagine strategy sees no replacement vehicles, just new ones. And with that a move upmarket to stand alongside Range Rover and Defender. Literally, for they will be sold side by side with this pair.
The GT is set to be the most powerful Jaguar production car ever made, also trumping I-Pace on both range and charging capacity. It is expected to be good for 700km per charge, with a 320km reboot in 15min hooked up to a rapid charger. Owners will get a card that enables access to Tesla Superchargers.
McGovern said the new vehicles will be a copy of nothing.
They will all utilise a new EV platform called Jaguar Electrified Architecture (JEA).
The first model produced will sell here for around $NZ200k, and will be the entry point for the brand. Subsequently, two more expensive models will arrive in quick succession in 2026.
JLR’s overall ambition for Jaguar is to make it more premium, though sales volumes will likely fall to around 50,000 per annum, similar to Range Rover’s.
